NC Bookwatch

Dan Ariely, Predictably Irrational

Season 1200 Episode 1207 | 26m 47s

Predictably Irrational: The Hidden Forces That Shape Our Decisions Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right?

Aired: 08/15/09

Rating: NR

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